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This website is dedicated to developing a deeper understanding of the evolving Internet and its related industries. This includes Web 2.0 (that allows consumer-users to become involved in Web 2.0 sites as content-creators, knowledge-providers, and co-innovators), the radical transformation of media and advertising, and the corresponding changes that are occurring in the telecoms and IT industries. A further focus is on the entrepreneurs responsible for the major innovations in this field.

There are three zones in this website:

In Zone 1 you can BROWSE through articles and opinion-pieces, many of which can be downloaded free.

In Zone 2 you can PUBLISH your own articles and opinion-pieces.

In Zone 3 you can read and contribute BLOGS on the issues debated and analysed here.

This site has been created by MARTIN FRANSMAN, a university professor who has published widely in this area.